Rules -

WRITTEN ELIMINATIONS

1. Every Team should have 3 members to participate in contest.



2. To be conducted at the Selected centres with in Mumbai.



3. Paper will have following sections :
   1. Quiz.
   2. Case study.
   3. Data interpretation.

   Quiz :
   It will consist of Multiple choice question based on :

• Principles of management
• Current Scenario Of World Market.
• Brand Equity.

  30 Questions x 1 Mark per Question = 30 Marks.
  
  Case Study :
  Teams will be asked to analyze the given business situation and answer the questions based on it.
  
  2 Question x 5 Marks per Question = 10 Marks.
  
  Data Interpretation:
  Teams will be asked to infer business situation based on data provided.
  
  2 Question x 5 Marks per Question = 10 Marks.
  

4. 4 teams will be selected for Final Round of contest.
   
5. Time Duration : 45 minutes.
   

Time Duration : 120 minutes

Round 1:- CROSSBIZ

1. A Crossword round.



2. Question will be based on Business World.



3. 4 such question will be asked to each team turn-by-turn.



4. Passing Of question from one team to another is enabled.

• Correct answer : +20
• Wrong answer : -10
• Correct Answer at first pass : +10
• Correct Answer at second pass : +5

Round 2:- FACES AND VOICES

PART I :

1. 4 Teams are supposed to GUESS the price of give product.



2. The product will be one which is commonly available in market.



3. Team with Guess closest to actual price will get +20 .
   Similarly others team gets +15 , +10 and +8 according to descending order of proximity to actual price.



4. Team gaining +20 in above gets first chance to guess personality hidden behind 9 grids on the screen. Then Other Teams are given chance for it.



5. One grid is opened after every Pass.

PART II :

1. An incomplete Audio Advertisement clip will be played.



2. Teams can guess the product & brand by pressing the buzzers.



3. 3 Clips will be played.

• Correct Answer (i.e both product and brand):+10
• Incorrect Answer : -5

1. All the teams will be provided with a particular product.



2. The teams will be given 20 minutes.



3. The teams have to work out the 4P’s of marketing
   1. Product/Package
   2. Place
   3. Price
   4. Promotion


4. Teams are Supposed to present above mentioned marketing strategy .



5. Presentation should have Distinct coverage of all the 4P's of marketing.



6. The teams should suggest a name for the product, prepare a T.V. Advertisement and a product punchline.



7. The Advertisment should not exceed 60 seconds



8. Total presentation should not exceed 10 minutes.

• For each of the 4 P’s of marketing & advertising (TV Advertisment & Product baseline) the teams will be adjudged on a marking scale of 1-20 at the discretion of the judge. So, maximum pts that can be scored are 10